One could argue Las Vegas has more “consumables” than any other American city.
Therefore it made for an extremely relevant backdrop for GlobalShop, an annual store design and retail marketing show that brings together retailers, brand marketers and industry suppliers.
This year’s show was held March 18-21, 2014 at Mandalay Bay Conference Center in Las Vegas, Nevada.
Cadence Packaging professionals were among the 12,000 event attendees – representing all 50 U.S. states and 64 countries – there to exchange ideas on how to create effective retail experiences as well connect with retail suppliers and contacts.
Highlights of GlobalShop 2014 included:
• Hearing Kip Tindell, Chairman and CEO of The Container Store, deliver the opening keynote which encouraged the group to focus on the store environment as well as the people inside its four walls.
• Listening to retail executives from Saks Fifth Avenue, Neiman Marcus, REI and Target talk about what’s important to their business and teams in terms of retail marketing.
• Walking the trade show to see, touch and experience all of the newest products, innovations and services – especially the ones customers might not normally consider. (For example, we had very insightful conversation with the regional manager of a PODS container storage unit who demonstrated how his product could be a viable option for our packaging business; we would never of thought about this had we not walked the show.)
• Talking with our peers about what is trending in packaging right now – things like environmental packaging. Non-woven reusable bags and recycled paper shopping bags were everywhere at the show, signaling that companies and brands are paying more and more attention to the eco-conscious consumer.
The goal of attending GlobalShop is to gain new ideas about innovation, technology and design, but more than that, it’s an opportunity to refresh our creativity and remind ourselves to remain nimble in the face of change. Only then can we deliver the smartest, most valuable retail packaging solutions for our customers’ needs.
A successful GlobalShop 2014 means more meaningful conversations with our customers. Let the conversations begin.
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