Packaging Coming to Life

Luxury brand Hermes brings their iconic packaging to life in Observatory of Orange Boxes. This is a brilliant example of how packaging can be used  to create an online brand experience.  The series of six social media videos transform the sophisticated packaging into a wild jungle of boxes acting like fierce crocodiles and funny monkeys. https://www.youtube.com/watch?list=PLD1G-Fq3N1R9ZgvW2iuUKooSH2rJHRbFX&time_continue=1&v=kSLlHSFYhTI