Raw Luxury For Packaging In 2015

The Fundamentals trend, which is about the use of natural materials in innovative ways, and is ideal for luxury packaging.  As the trend for new luxury develops and brands are addressing consumers desire to have strong relationships with their belongings and environments.  We are observing key packaging trends for 2015 which will translate into subtle, authentic-feeling luxury packaging that has a strong focus on detail. We think this new packaging system by Don & Book is a great example of the emerging Fundamentals trends  http://www.thedieline.com/blog/2015/2/9/don-brook

Fundamentals trend:
A new luxury: recycling raw and authentic packaging
Power of honesty: informing consumers of product origins
Mainstream focus: different materials could push the trend forward
Detail is key: using subtlety and authenticity to create memorable products

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