Hey, Cadence Packaging Group blog viewers! Have you heard? (You probably have, but we’re going to mention it anyway, because we’re still excited about it). Pantone’s ‘Color of the Year’ is – drumroll, please – Ultra Violet!
We here at Cadence Packaging Group think this vibrant, refreshing shade of purple is energizing and appealing in so many ways. It’s eye-catching, invigorating, and is an appealing contrast to the more subtle, desaturated, earthy tones of the last few years.
2017’s Pantone Color of the Year was ‘Greenery,’ a calming olive tone (very lovely indeed). 2016 featured a dynamic duo (a first for Pantone!) of ‘Serenity’ (periwinkle) and ‘Rose Quartz’ (soft pink). 2015 promoted a sultry burgundy color, crowned ‘Marsala.’ Even further back, other Pantone-promoted colors included ‘Radiant Orchid’ (2014), ‘Emerald’ (2013), and ‘Tangerine Tango’ (2012).
While a bright purple might be a little intimidating for some right off the bat, we personally feel Ultra Violet is an extraordinarily versatile color to utilize across many platforms. A quick jump onto Pinterest will show you how this striking shade is already being beautifully and successfully utilized in cosmetics, furniture, and apparel (just to name a few).
While we’re admittedly already anxiously awaiting the announcement of the Color of the Year for 2019 (this kind of stuff really excites us- what can we say?), we’re going to enjoy all of the beautiful examples of Ultra Violet we’re seeing online and in the marketplace in the meantime.
What do you think of Pantone’s Color of the Year selection for 2018? Do you have any predictions for what it will be for 2019? Do you need advice on how you might better incorporate this color into your company’s packaging or branding? Let us know by leaving a comment below, or by contacting us directly. We’d love to hear from you!
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Pantone Color of the Year Official Announcement
Pantone Official Instagram Post