Advertising With Branded Cosmetic Pouches

Design & Fashion , , No Comments

When it comes to cosmetic pouches, many would agree that there is no such thing as having too many. These handy little bags are a great way to stay organized and display a little flair. In fact, cosmetic pouches are not only for cosmetics. A quick search on Pinterest or Instagram reveals that they can be used for a wide variety of things. For example, cosmetic pouches can be used to keep small bathroom items organized (like cotton balls and cotton…

Promotional Packaging That Your Customers Will Reuse

Design & Fashion, Environmental Packaging, Packaging Trends , , , , No Comments

Promotional Packaing
In terms of promotional packaging for your business, reusable bags have many benefits. The clear benefit is the likelihood that your customer will reuse your promotional packaging in their everyday life. After receiving their purchase in a promotional reusable bag, they will display your logo every time they use it again. They might grab your branded reusable bag when they head to the grocery store or make a trip to purchase everyday household items. During these regular, everyday events, your…

Raw Luxury For Packaging In 2015

Packaging Trends No Comments

The Fundamentals trend, which is about the use of natural materials in innovative ways, and is ideal for luxury packaging.  As the trend for new luxury develops and brands are addressing consumers desire to have strong relationships with their belongings and environments.  We are observing key packaging trends for 2015 which will translate into subtle, authentic-feeling luxury packaging that has a strong focus on detail. We think this new packaging system by Don & Book is a great example of…

GlobalShop 2015

Industry Events No Comments

Global Shop is right around the corner!  Cadence Packaging Group is looking forward to connecting with retailers, brand marketers and industry suppliers.  With Brick and Mortar retail becoming more dynamic than ever, we strive to elevate our ‘At Retail Marketplace’ expertise in order to provide insight, advise and best practices on how to create sustainable packaging that resonates with consumers.  Global Shop will be held March 24 - 26th at the Mandalay Bay Convention Center in Las Vegas.  We hope…

Cadence Packaging Group Follows the Frog

Environmental Packaging , , , No Comments

We are part of the vibrant movement to recognize interconnectedness.  At Cadence we have a growing dedication to sustainably sourced and ethically produced goods.  The Rainforest Alliance has been at the forefront of this movement since 1987.  Certification in the alliance benefits millions of people—farmers and foresters, governments and communities that depend upon conservation of forests and waterways.  Read more about it on the theFrogBlog.org.  Join us in Following the Frog!

Packaging Coming to Life

Packaging Trends , , No Comments

Luxury brand Hermes brings their iconic packaging to life in Observatory of Orange Boxes. This is a brilliant example of how packaging can be used  to create an online brand experience.  The series of six social media videos transform the sophisticated packaging into a wild jungle of boxes acting like fierce crocodiles and funny monkeys. https://www.youtube.com/watch?list=PLD1G-Fq3N1R9ZgvW2iuUKooSH2rJHRbFX&time_continue=1&v=kSLlHSFYhTI

Inspiration for the day

Design & Fashion , No Comments

Create an emotional experience with your brand.  I love the way this brand frames the “problem,” creates the solution, and warms our heart…all through the "art of paper." https://www.youtube.com/watch?v=YG3ILWseZTc

Matching Gift Challenge Next 30 Days

In the Know , No Comments

As buds give way to blooms this spring, do you find yourself looking for ways to honor this magnificent Earth of ours? The Nature Conservancy offers a great opportunity this month of May with a Matching Gift Challenge due to one of their generous donors who has agreed to double every gift donated by Conservancy members up to $1 million! From now through May 31st, the Conservancy will match all donations received from members, dollar for dollar. If you’re not…

Back to Fundamentals

Packaging Trends , , , No Comments

As retailers and packaging manufacturers work together to ensure their packaging materials and processes are as responsible as possible, new opportunities for innovation are born. An example of this is the emerging Fundamentals trend, defined by Packaging Gateway in a recent article like this: “Fundamentals is based an increasing desire amongst consumers for strong relationships with their belongings and environments… [which may] result in demand for quality packaging that uses natural materials and colors.” The article goes on to elaborate…

Responsible Packaging: The New Normal

Packaging Trends , No Comments

Environmental consciousness is no longer a trend. It’s a mainstream reality. Whether it’s recycling, composting or the sourcing of local goods, consumers are in pursuit of more sustainable lifestyle choices. In response, packaging manufacturers are going to great lengths to ensure their materials and processes are as “responsible” as possible. Responsible packaging, or “green packaging,” means a host of things that matter to modern-day consumers as a result of an increasingly critical awareness of environmental issues. Things like: Eco-friendly Recyclable…