Things to Consider Before Ordering Paper Shopping Bags

Exploring options for paper shopping bags can feel overwhelming. There are tons of different types of paper options for your shopping bags. Why does that matter? The type of paper chosen for the paper shopping bags may significantly impact the ability to print on them and also their durability. The durability of the bag is extremely important if the bags are intended to hold heavy items. Before ordering paper shopping bags, these are some things you can consider: Let's Talk…

Promotional Packaging That Your Customers Will Reuse

Promotional Packaing
In terms of promotional packaging for your business, reusable bags have many benefits. The clear benefit is the likelihood that your customer will reuse your promotional packaging in their everyday life. After receiving their purchase in a promotional reusable bag, they will display your logo every time they use it again. They might grab your branded reusable bag when they head to the grocery store or make a trip to purchase everyday household items. During these regular, everyday events, your…

Raw Luxury For Packaging In 2015

The Fundamentals trend, which is about the use of natural materials in innovative ways, and is ideal for luxury packaging.  As the trend for new luxury develops and brands are addressing consumers desire to have strong relationships with their belongings and environments.  We are observing key packaging trends for 2015 which will translate into subtle, authentic-feeling luxury packaging that has a strong focus on detail. We think this new packaging system by Don & Book is a great example of…

Packaging Coming to Life

Luxury brand Hermes brings their iconic packaging to life in Observatory of Orange Boxes. This is a brilliant example of how packaging can be used  to create an online brand experience.  The series of six social media videos transform the sophisticated packaging into a wild jungle of boxes acting like fierce crocodiles and funny monkeys. https://www.youtube.com/watch?list=PLD1G-Fq3N1R9ZgvW2iuUKooSH2rJHRbFX&time_continue=1&v=kSLlHSFYhTI

Back to Fundamentals

As retailers and packaging manufacturers work together to ensure their packaging materials and processes are as responsible as possible, new opportunities for innovation are born. An example of this is the emerging Fundamentals trend, defined by Packaging Gateway in a recent article like this: “Fundamentals is based an increasing desire amongst consumers for strong relationships with their belongings and environments… [which may] result in demand for quality packaging that uses natural materials and colors.” The article goes on to elaborate…

Responsible Packaging: The New Normal

Environmental consciousness is no longer a trend. It’s a mainstream reality. Whether it’s recycling, composting or the sourcing of local goods, consumers are in pursuit of more sustainable lifestyle choices. In response, packaging manufacturers are going to great lengths to ensure their materials and processes are as “responsible” as possible. Responsible packaging, or “green packaging,” means a host of things that matter to modern-day consumers as a result of an increasingly critical awareness of environmental issues. Things like: Eco-friendly Recyclable…

Neo Materialism, Macro Trend: Objects with Physical Presence

A focused and painstaking craft brings artsy creativity and new beauty to the traditional shopping bag. Delicate scalper-cut trees are crafted inside the paper shopping bags of global fashion brands Chanel, Hermes, and Dior, exemplifying Spring/Summer 2015 macro trend, neo materialism.