Packaging Coming to Life

Luxury brand Hermes brings their iconic packaging to life in Observatory of Orange Boxes. This is a brilliant example of how packaging can be used  to create an online brand experience.  The series of six social media videos transform the sophisticated packaging into a wild jungle of boxes acting like fierce crocodiles and funny monkeys.

Inspiration for the day

Create an emotional experience with your brand.  I love the way this brand frames the “problem,” creates the solution, and warms our heart…all through the "art of paper."