Back to Fundamentals

As retailers and packaging manufacturers work together to ensure their packaging materials and processes are as responsible as possible, new opportunities for innovation are born. An example of this is the emerging Fundamentals trend, defined by Packaging Gateway in a recent article like this: “Fundamentals is based an increasing desire amongst consumers for strong relationships with their belongings and environments… [which may] result in demand for quality packaging that uses natural materials and colors.” The article goes on to elaborate…