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As retailers and packaging manufacturers work together to ensure their packaging materials and processes are as responsible as possible, new opportunities for innovation are born. An example of this is the emerging Fundamentals trend, defined by Packaging Gateway in a recent article like this: “Fundamentals is based an increasing desire amongst consumers for strong relationships with their belongings and environments… [which may] result in demand for quality packaging that uses natural materials and colors.” The article goes on to elaborate…

Responsible Packaging: The New Normal

Environmental consciousness is no longer a trend. It’s a mainstream reality. Whether it’s recycling, composting or the sourcing of local goods, consumers are in pursuit of more sustainable lifestyle choices. In response, packaging manufacturers are going to great lengths to ensure their materials and processes are as “responsible” as possible. Responsible packaging, or “green packaging,” means a host of things that matter to modern-day consumers as a result of an increasingly critical awareness of environmental issues. Things like: Eco-friendly Recyclable…